Shizuoka's food cultureKnow

Award-winning organization name: “Mishima Croquette Association”

~ Expanding consumption of Mishima potatoes and promoting tourism ~

 “Bonjour! Mishima Croquette” is an event celebrating Mishima Croquette’s birthday.

Award summary

・We attracted many tourists and contributed to the promotion of tourism by holding the ``Mishima Croquette Contest,'' where certified shops in Mishima City compete for taste, and the ``National Croquette Festival,'' where you can taste local croquettes from all over the country. .

・By increasing awareness of Mishima croquettes and increasing consumption, we promoted the use of B-grade Mishima potatoes, which are the raw material.

Outline of award-winning organization

・In 20, in order to promote "Mishima Croquette" as a specialty that can be easily eaten while walking around town, the Chamber of Commerce and Industry, tourist associations, agricultural cooperatives, producers, retailers, cities, etc. held a "Mishima Croquette" campaign. We have launched a ``Meeting''.

・The branding of Mishima Croquettes aims to not only promote tourism through local products, but also utilize the B-class quality of Mishima Potatoes, a high-quality make-in made specifically for Mishima City, which has strict distribution standards.

・While promoting Mishima Croquette both inside and outside the city and certifying sales outlets to maintain the brand, our association aims to promote local agricultural and commerce collaboration, citizen collaboration, and create liveliness in the city. Following on from this, we are cooperating in the development of new products using local products.

Introduction of initiatives

(1) Branding Mishima Croquette

　　We created the definition of Mishima Croquette, logo design, official characters, official song, goods, etc., and worked to create an image that is approachable, easy, and delicious. In addition, in order to improve its name recognition, the city held the ``Mishima Croquette Contest,'' where certified shops in the city compete in terms of taste, and the ``National Croquette Festival,'' where you can taste local croquettes from around the city, attracting tourists from outside the city.

(2) Expanding the consumption of Mishima potatoes

　　By increasing the consumption of Mishima croquettes, we were able to expand the consumption of Mishima potatoes, which are the raw material, and by establishing ways to utilize B-grade products, we were able to solve the food loss problem.

Making the biggest croquette in Japan

Mishima Croquette Competition

The Next Development

・In order to maintain the Mishima Croquette brand and quality, we will continue to certify manufacturers, wholesalers, and retailers, and we will also carry out various promotions both within and outside the prefecture to further improve our name recognition.

・Also, with the aim of developing a local gourmet food in Mishima City that follows Mishima Croquette, we would like to convey the know-how that we have cultivated through the development and promotion of Mishima Croquette, and support agricultural and commerce collaboration and efforts to turn the industry into a sixth industry. .

<Contact>

411-8666 Kitadacho, Mishima City, Shizuoka Prefecture 4-47 Mishima City Commerce, Industry and Tourism Division

TEL: 055-983-2766

https://www.city.mishima.shizuoka.jp/mishima_info/croquette/