Shizuoka's food cultureKnow

Award-winning organization name: “Hatsushima Ward Business Cooperative”

~ Developing plans in collaboration with tourism businesses and contributing to the promotion of local production for local consumption and tourism ~

 Panoramic view of Hatsushima

Award summary

・Fourteen restaurants run by fishermen on the island collaborated to hold a project to take advantage of the island's unique food, such as a rice bowl competition using fresh agricultural and marine products.

Outline of award-winning organization

・The Hatsushima Ward Business Cooperative Association was established in August 53 with the purpose of attracting tourists to Hatsushima, and plans various events and provides tourist information.

・Although we are a small association with 38 members, we aim to provide satisfactory hospitality to tourists visiting Hatsushima.

Introduction of initiatives

(1) Holding a gourmet event “Don Gassen” where you can enjoy freshly caught seafood

　　We will be holding an event where shops on the island, mainly restaurants run by fishermen, will be serving original rice bowls made with plenty of seasonal ingredients, such as freshly caught local fish, squid, shrimp, and Izu's famous vegetable Ashitaba. We worked to expand consumption of agricultural and marine products.

(2) Promotion of tourism in cooperation with restaurants and related organizations

　　By selling meal coupons that can be used in place of money at restaurants on the island as a set with admission tickets to sightseeing spots on the island and round-trip ferry tickets between Atami Port and Hatsushima, food and tourism become one. The aim was to promote the appeal of the area and attract tourists.

Tokoroten Festival

restaurant street

The Next Development

・In the future, we would like to continue to attract guests to Atami City and Hatsushima by holding a rice bowl battle in conjunction with the Atami Plum Festival at Atami Plum Garden.

・Also, since many tourists come to the island using tours run by travel agencies, we will aim to attract more tourists and increase consumption of local agricultural and marine products by enriching tour content for day-trippers and overnight guests. I would like to try my best.

<Contact>

413-0004 Hatsushima, Atami City, Shizuoka Prefecture 209-1

TEL: 0557-67-1400

http://hatsushima.or.jp/