Shizuoka's food cultureKnow

1. Name of the award-winning organization:"Sunpu Meat Shop Shizuoka Sodate (JA Shizuoka Economic Federation)"

　 ~Promotion of the prefecture's agricultural and livestock products~

2. Award Overview

　・The store will offer the brand beef "Specially Selected Shizuoka Sodate" as well as rice and vegetables produced in the prefecture, and will hold a fair focusing on seasonal ingredients.

3. Overview of the award-winning organizations

　This is a yakiniku restaurant founded in 25 and directly operated by JA Shizuoka Economic Federation, which oversees the economic business of JA in the prefecture, such as the sale and distribution of agricultural and livestock products.

4. Introduction of the initiative

(1) Promotion of the prefecture's agricultural and livestock products

　In addition to offering "Specially Selected Shizuoka-Sodate Wagyu Beef" raised on designated farms within the prefecture, the facility takes advantage of the collection function from throughout the prefecture, which is only possible through JA Shizuoka Economic Federation, to offer menus using agricultural products from the eastern, central and western regions, thereby promoting the prefecture's agricultural and livestock products.

(2) Strawberry Fair

　In March 2024, a limited-time campaign was held in which customers who ordered vanilla ice cream were given free toppings of Shizuoka's specialty strawberries, "Benihoppe" and "Kirapika." This provided customers from inside and outside the prefecture with an opportunity to enjoy Shizuoka's specialty strawberries. In addition, posters describing the characteristics of "Benihoppe" and "Kirapika" were displayed in the store to promote ingredients unique to Shizuoka.

<Contact>

　422-8006-XNUMX Magarikane, Suruga-ku, Shizuoka City, XNUMX-XNUMX JA Shizuoka Economic Federation Distribution Development Division

　TEL: 054-284-9728