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Efforts to expand sales channels for prefecture-produced ingredients and convey to children the charms of their hometown, including food.

Since 2006, "Shizuoka Bank, Ltd." has established "Shizugin@gricom", a place for business negotiations and exchanges between agricultural producers and agricultural products processors in the prefecture and food purchasing companies (retail stores, hotels, trading companies, etc.). held. In fact, it happened 15 times. In 2018, we held a business meeting where students from Tokai Cooking and Confectionery College (Hamamatsu City) could sample menus made with ingredients from exhibitors, as well as an event held at Shizuoka Prefecture's advanced agricultural facility AOI-PARC (Numazu City). ) Business meetings with characteristics are held each time, such as a business meeting to support the development of science, technology, and industry that integrates "agriculture, food, and health." Furthermore, at the Supermarket Trade Show, one of the largest food business meetings in Japan, we collaborate with Shizuoka Prefecture and other countries to spread the word about rich food to people outside the prefecture. In addition, we have been running the "Shizuoka Kids Academy" since 2016 with the desire to raise children who are proud of their Shizuoka hometown. The event will be held for the 2019th time in Higashiizu Town, scheduled for May 5. So far, we have participated in steam locomotive rides and tea picking experiences, "eel potato" harvesting and cooking experiences, collaboration projects with department stores and TV stations to learn about the production and sales of wild yam, mandarin oranges, dairy products, and soba, and a factory run by a long-established confectionery manufacturer. We offer tours and a hands-on experience of making Japanese sweets using grains from the Hamamatsu/Mizakubo area. We are conveying the charms of our hometown, including food, to local children.

<Contact>Shizuoka Bank Regional Revitalization Department
[Address] 2-1 Kusanagi Kita, Shimizu-ku, Shizuoka City
[Telephone number] 054-261-3131 (Main)
[FAX] 054-344-2409
[URL] https://www.shizuokabank.co.jp

Locally produced ingredients are introduced in an online shop run by a railway company and in a food catalog of a health food company with over 10 members nationwide. We are working on this project with the desire to spread the unknown charms of Shizuoka's food to the whole country.


Despite shipping about half of the prefecture's raw milk, Fujinomiya lacks a large-scale raw milk plant and relies on manufacturers outside the city. We cooperated with the dairy farmer's establishment and business development of a milk production and sales company. Supply began in 2018. In addition, in order to expand sales channels for prefecture-produced ingredients, we have concluded a partnership agreement with Shizuoka Prefecture, Yamato Transport, and ANA Research Institute to expand sales channels for prefecture-produced products, and are providing ongoing support.

``I want to spread the best things from Shizuoka to the whole country. I want to create a platform that connects producers in the prefecture and food suppliers to hotels, department stores, etc. mainly in the Tokyo metropolitan area,'' says Managing Director Ohashi. . He has worked hard to revitalize the region since his time as the corporate department manager. He leads the newly established Regional Revitalization Department in 2015 and is accelerating regional revitalization efforts across the organization.