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"Contributing to popularization activities as a member of the Orito Eggplant Promotion Council

Based on the feedback we receive from our customers, Aeon has formed partnerships with producers across the country who continue to preserve local flavors, and is engaged in ``Food Artisan'' activities that inherit local food culture. Is going. The Shizuoka Division has contributed to increasing the popularity of ``Orito Eggplant,'' a native variety of Miho, Shimizu Ward, Shizuoka City. As of 2019, only eight farmers produce Orito eggplant, and the production amount is around 8 tons. In 10, we established the Orito Eggplant Promotion Council together with the Orito Eggplant Study Group, local governments, agricultural cooperatives, and others. In addition to conducting sales and tastings at stores, we are disseminating information and fully cooperating in the creation of a new food culture. We also support sales and tastings at local events. In addition, AEON is collaborating with local governments to carry out initiatives such as specialty product fairs that will lead to regional revitalization. The Shizuoka Division has set up a dedicated sales corner for agricultural products and processed products produced in the prefecture, and since around 2015 has set up an exhibition space for agricultural and processed product companies from the prefecture at Aeon Style Fujinomiya or Hamamatsu Shitoro store every June. We hold the "Shizuoka Prefecture Fair" and contribute to the promotion of local production and local consumption activities.

<Contact>Aeon Retail Co., Ltd. Tokai Company Shizuoka Division
[Address] Aeon Shimizu Store, 1-6-16 Uehara, Shimizu-ku, Shizuoka City
[Phone number] 054-344-2561
[FAX] 054-344-2501
[URL] https://www.aeonretail.jp

“Shizuoka Strawberry Fair” was held at Aeon Shimizu store in January 2019. A project that gathered strawberries from various prefectures and was well received by customers. We are actively setting up a place to promote local ingredients.

Seven Aeon stores in the prefecture have a corner for local agricultural products and a corner for local processed products.

Mr. Okumoto from the Area Policy Promotion Team (stationed in Shizuoka). We also introduced ``Orito Eggplant'' at Aeon's internal trade fair in the Chubu region and disseminated information outside the prefecture. ``Production of Anno sweet potatoes in Kagoshima is also low, and Aeon has joined the council and has a track record of cooperating with the nationwide dissemination.Orito Nasumo also hopes to cooperate with them so that they can be disseminated nationwide eventually.''