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Hanashiro Meat Supply, a meat wholesaler, has been working directly with and collaborating with livestock farmers in Shizuoka Prefecture since the time of the previous president to revitalize the livestock industry by delivering locally purchased meat to local consumers. I've been working on it. In particular, the company is working to raise awareness of the brand by promoting sales of Shizuoka brand beef, ``Suruga Beef'', which was developed with the aim of being ``high-quality Shizuoka brand beef that is easier to purchase than Wagyu beef''. "Surugaushi" is raised in a lush mountain village in the Warashina/Mizumiiro River basin by livestock farmers who are particular about safety, security, and deliciousness, and is raised using a unique fattening management method using carefully selected feed. Hanashiro Meat Supply has been working with livestock farmers and JA Shizuoka to improve quality and name recognition since the ``Suruga Beef'' brand was launched about 15 years ago. From the perspective of a meat processing wholesaler, we communicate market trends and consumer needs to livestock farmers, and sometimes provide advice. As a specialty product of Shizuoka, we will support the farmers who produce Suruga beef, further improve the brand power, and provide a stable supply.

<Contact> Hanashiro Meat Supply Co., Ltd.
[Address] 7-32 Takemi, Aoi-ku, Shizuoka City
[Telephone number] 054-245-8746
[URL]https://hanashiromeat.co.jp/

Basically, I buy one head of both cows and pigs. We take into account the wishes of the producers and carefully process the products at our own factory. At the factory, the time the meat is exposed to the outside air is minimized, and a number of checkpoints are set to control quality and ensure the freshness of the meat.

The photo is a gift item of beef fillet steak (600g) from Shizuoka Prefecture. In recent years, direct dialogue with consumers has increased, and we have realized that Shizuoka's local meat has a positive reputation. He is also passionate about expanding his web shop and directly managed stores.

Managing Director Hanashiro (left) and President Hanashiro (right) upon receiving the Contribution Award. Since the time when the term "local production for local consumption" didn't exist, the people we interact with, both the farmers we purchase from and the consumers we sell to, are local Shizuoka people. We will use this award as an opportunity to further deepen our ties.