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Promoting “Shizuoka’s charm” for over 30 years

The Furusato Village, located in the food section of the basement of the popular Shizuoka Isetan department store, is a much-talked about area that was started about 30 years ago by a buyer at the time to spread the word about the charm of Shizuoka.
At a time when internet searches were not available, buyers traveled around the prefecture, carefully examining each item, and visiting producers and manufacturers daily to negotiate deals.
At first, it was a modest sales floor with two display shelves, but the store's unique product lineup became a hot topic, and each time the basement was renovated, the store expanded and expanded to what it is today. Next to it, the Federation of Chambers of Commerce and Industry's challenge shop ``Aremo Kitchen Colemo Store'' has also opened. It's a lively corner lined with Shizuoka's specialty products.

In recent years, the products handled by Furusato Village have been listed as recommended by the prefecture in the mid-year and year-end catalogs, and when Isetan Mitsukoshi's online shop promoted them nationwide, it was reported that consumer needs were high and sales were on the rise. .
In 2020, the hometown village also began selling bento boxes and prepared dishes from nearby restaurants, where the number of customers had decreased due to the coronavirus pandemic. As a locally-based department store, the company's commitment to working with producers and manufacturers to continue promoting Shizuoka's charms is very reliable.

<Contact>
Shizuoka Isetan Co., Ltd.
[Address] 1-7 Gofukumachi, Aoi-ku, Shizuoka City
[Telephone number] 054273-4606
[URL]https://www.isetan.mistore.jp/shizuoka.html

If it becomes a hit in "Furusato Village," there is a possibility that it will be featured on Mitsukoshi Isetan's online shop's mid-year gift/year-end gift page. We work hard every day with producers and manufacturers to promote local products nationwide.

Shizuoka Isetan has been disseminating the appeal of Shizuoka Prefecture's special products by gathering popular and unknown masterpieces in its stores. Takeo Toda has been a food buyer for many years, traveling all over the prefecture and signing contracts, and is a supporter of his hometown village.

Aremo Kitchen Colemo Store is a challenge shop run by the Federation of Chambers of Commerce and Industry. It is one of the sales channels for the Federation of Chambers of Commerce and Industry, and it is also a place where we can hear the real voices of consumers.