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Formed a “Shizunokai” with local producers and implemented local production for local consumption.

"Shizu Tetsu Store" (Shizu Tetsu Store Co., Ltd.), which operates supermarkets mainly in central Shizuoka Prefecture, established the "Seino Ukai" with local producers in 20, contributing to regional revitalization. are doing. Shizunokai is an organization made up of approximately 16 people from 220 groups of producers from the eastern region to the western region, with the slogan "Chisan Chisou - Sending thoughts born from the region." . In all Shizutetsu stores, approximately 1 types of Shizutetsu agricultural products and processed products are displayed at the store every day. The name of the producer is written on the label, allowing consumers to purchase with confidence.

``We want to do things that only a community-based supermarket can do,'' says Hidetaro Taki of the product department. Consider tie-ups with local companies as much as possible in PB development and branding. The spirit of local production for local consumption is alive and well here.
``Shizuoka Prefecture has a warm climate and fruits and vegetables can be harvested year-round, and is a blessed prefecture with an abundance of seafood.As a local company, we have a mission to deliver these products to consumers.'' Boxed lunches and prepared dishes made with locally sourced ingredients are available in stores, and the store is actively promoting food education such as harvesting experiences.


<Contact>
Shizutetsu Store Co., Ltd.
[Address] 95 Suehiro-cho, Aoi-ku, Shizuoka City
[Telephone number] 054-205-7005
[URL]http://www.s-store.co.jp

They also place emphasis on nutritional education, and have held experiential events such as the Shizunokai Harvest Tour in the past. We also hold a recipe contest for high school students. Due to the seasonal nature of 2020, many events were canceled, but many are waiting for their resumption.

Katsudon using Sangenton pork loin from Shizuoka Prefecture. Katsudon, made with pork from Shizuoka Prefecture, has a reputation for being delicious and is a popular item among the side dishes. They proactively use local ingredients not only for vegetables but also for the side dishes on display at the store.

``Sakutama, a fluffy and delicious omelet made with Sakura shrimp from Suruga Bay.'' Suruga Bay's precious sakura shrimp is also available as a side dish at a price that consumers can easily afford. In addition to fruits and vegetables, seafood is also one of Shizuoka Prefecture's blessings.