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Contributing to the revitalization of the industry by disseminating Ito's food culture and charm through sweets

 Ito City is one of the prefecture's leading tourist destinations and has a unique culture, such as the culture of traditional inns offering sweets, and has the highest number of sweets manufacturers per 1,000 people in Japan.
Therefore, we decided to go beyond the framework of each existing association, including Japanese and Western, and promote the charm of Ito through sweets.2011``Ito Sweets Republic'' was established in 2011.

Reiwa3As of the end of the fiscal year, the number of member stores is46. Although there are no conditions for registration, many stores sell products using local ingredients such as guricha and new summer oranges, contributing to local production for local consumption.

The organization's playful activities, such as calling the executive branch ministers and executives the president and minister, encourage participation in events sponsored by other organizations andSocial MediaAlthough the main focus is on disseminating information, the focus is on initiatives related to the ``Citizen Registration System''.

This is the annual fee1,000A system that provides various benefits to general consumers who become citizens (members) using yen. The current number of citizens is320superhuman9More than half are Ito residents, but they can be used at participating stores.500The main aim is to encourage locals to actually visit various stores and make purchases, by issuing ``yen discount coupons'' and providing unique services at each store, so to speak, ``local production of sweets for local consumption.''

Furthermore, they also want to pass on the traditional Japanese confectionery culture based on the Saijiki through local shops. On the other hand, we also held fun events to give back to the public, such as giving away birthday cakes through a lottery and holding a tea party. In the future, while aiming to increase the number of people living outside the city and prefecture, we will first revitalize the region and industry so that the sweets from local sweets shops will brighten the lives of Ito residents.

 Created the ``Sweet Republic Map'' with the cooperation of the Ito Commercial High School student council. It's a cute illustration that lets you understand at a glance what kind of city it is. By the way, citizens can live wherever they like!?

<Contact information>

  Ito Chamber of Commerce and Industry

[Address]〒414-0028　Ito City Ginza Motomachi6-11

【phone number】0557-27-2500

【URL】http://www.ito-okashii-kyowakoku.com/