News

“Royal Emerald Tea” is a green tea that spreads its wings around the world.Bringing Shizuoka tea to the world. In 2011, Hirotaka Fukushima started Mars Co., Ltd. by himself and with great intentions. Because we are a small company, ``We thought we could compete in overseas markets where other teahouses could not reach.'' Utilizing the connections he had cultivated during his time as an office worker, he gradually expanded his sales channels, mainly in Southeast Asia. In order to establish branding, the product was displayed alongside restaurants and furniture, rather than in the tea section, in order to completely differentiate the product. In particular, the packaging clearly shows the difference from other companies' products. Their signature product, "Royal Emerald Tea," is impressive not only because of its name, but also because of its elegant design, which is reminiscent of high-quality black tea. Although it looks modern, the concept of product creation is based on the history and tradition of Shizuoka tea that has been passed down from generation to generation. We firmly value our long-standing ties with producers in our hometown, the Enshu region. Although there was initial opposition to the innovative method, more farmers now rely on Mars. With a flexible style that does not fit into any conventional style, I am sure that he will continue to contribute to local communities full of identity on the world stage.

<Contact> Mars Co., Ltd.
[Address] 439-0019 Hanzai, Kikugawa City, Shizuoka Prefecture 1130-23
[URL]http://marsc.co.jp/ (*There is an inquiry form on the site)

A two-shot with Mr. Fukushima's partner who runs a cafe in Taiwan, Mr. Tsai Zhentian, president of Ballet F&B International Co. Ltd. (English name: Ballet F&B International Co. Ltd.).

In addition to selling products, sweets made with Shizuoka green tea are also sold overseas. The words "Shizuoka Green Tea" are even on the local poster!

Mr. Fukushima has transitioned from a securities analyst to a key person aiming to revitalize local industries. His actions are driven by a pure desire to contribute to local farmers.