Announcements

1 Award-winning organization name
“Hamamatsu Power Food Society”

~In honor of the historical background surrounding Prince Ieyasu, we are promoting increased recognition of Hamamatsu City ingredients and prefecture-produced agricultural, forestry and fishery products, and regional revitalization~

2 Award summary

- In line with the historical background surrounding Prince Ieyasu, we are actively promoting ingredients harvested in Hamamatsu City, which boasts one of the healthiest life expectancies in the country, and are promoting tourism attraction and regional revitalization through food.

・We are actively working to develop human resources through the development of menus and products using local ingredients and training through visits to production areas.

3 Overview of award-winning organizations

・The Hamamatsu Power Food Society is actively promoting Hamamatsu Power Food, a healthy ingredient harvested in Hamamatsu City, which boasts one of the healthiest life expectancies in Japan, based on the historical background surrounding Prince Ieyasu. It is a private organization launched in April 2019 with the aim of attracting tourists and revitalizing the region based on food.

・Currently, there are approximately 100 member facilities, including dining and accommodation facilities, producers, and processors.

Introduction of 4 initiatives

We are actively working to promote the appeal of Hamamatsu's food, culture, and tourism through the product development of Hamamatsu Power Food, the seasonal ingredients produced and caught in the Hamamatsu/Lake Hamana region, and dishes using them, and by holding events. Masu.

(2022) Development of Hamamatsu sake <Enshu> (February 2)

We have teamed up with two local sake breweries to commercialize a new alcoholic beverage made with rice and water from local farmers.

Additionally, by using edible rice and having a rice polishing ratio of 90%, this product reduces food waste.

(2021) Development of nutrition Hanamaru bento (March 3)

Under the supervision of a registered dietitian from the Seirei Welfare Corporation, which conducts awareness-raising activities to prevent frailty, we have commercialized a locally produced lunch box that uses plenty of seasonal ingredients from Hamamatsu. By February 2023, 2 meals will be sold at local supermarkets.

(3) Hamamatsu Power Food Society Study Group held

We are holding a review meeting to create a better food culture and attract customers from all over the country and around the world.

We are holding meetings to exchange opinions on changing the mindset of local producers and food and beverage businesses and on future development centered on local food.

5 Future developments

We will continue to actively promote ingredients harvested in Hamamatsu City and promote food-based tourism attraction and regional revitalization, thereby increasing awareness of prefecture-produced agricultural, forestry and fishery products and promoting Shizuoka, the food capital. We hope to improve the appeal of the market.

<Contact>

https://hamamatsu-pf.jp/

Hamamatsu Power Food Society President Akimoto and Hamamatsu Power Food basic logo mark (top left of photo)

Nutrition Hanamaru bento 1st edition

Hamamatsu sake <Enshu>

April 2019 Hamamatsu Power Food establishment ceremony