Announcements

Award information

Introducing the organization that won the XNUMX Fujinokuni Capital of Food Contribution Award “XNUMX-Eleven Japan Shizuoka/Totokai ZO”

Release date: 2023.03.31

 

1 Award-winning organization name “7-Eleven Japan Co., Ltd. Shizuoka/Totokai ZO”

~ Contributing to increasing awareness, creating demand, and expanding consumption of prefecture-produced agricultural, forestry, and fishery products through the use of “Tsumari” brand ingredients ~

 

Two 

・Products are developed using the "Tsumari" brand ingredients from all over the prefecture and are sold widely at stores in the prefecture and eastern Aichi prefecture.

・By supporting local ingredients and producers, we are contributing to raising awareness of prefecture-produced agricultural, forestry, and fishery products, creating demand, and expanding consumption.

 

 

Three Outline of award-winning organization

・This is the franchise headquarters for the nationwide convenience store ``7-Eleven.''

・Shizuoka/Totokai ZO has jurisdiction over stores in Shizuoka Prefecture (approximately 750 stores) and eastern Aichi Prefecture.

 

 

Four Introduction of initiatives

We developed products that use ingredients from the Shizuoka Prefecture-certified "Tsumari" brand, such as Benihoppe and Fujinokuni Ikiiki Pork, and sold them at approximately 750 stores throughout the prefecture, featuring the "Tadashi" logo on the product packaging.

Since then, we have continued to develop and sell products using "Tsumari" brand ingredients, and from August 2021 to the end of March 8, we have sold approximately 2023 products.

Furthermore, we will continue to sell products that are locally produced for local consumption in collaboration with local governments within the prefecture, such as romaine lettuce and cheese pot-au-feu from Iwata City, and products that incorporate local food culture into menus, such as warm Chinese noodles certified by Fujieda Choraken. I am.

 

 

Red cheek sandwich

 

Fujinokuni Lively Pork Rice Ball


 

Pot-au-feu with romaine lettuce and cheese from Iwata City


 Warm Chinese noodles certified by Fujieda Choraken

 

Five The Next Development

We are developing and selling products using ingredients from Shizuoka Food Selection over a wide area.

Through initiatives that support local ingredients and producers, we will contribute to raising awareness, creating demand, and expanding consumption of prefecture-produced agricultural, forestry and fishery products.